SAN FRANCISCO — To paraphrase pro-wrestling legend Hulk Hogan: Whatcha gonna do, brother, when your business need to navigate a abruptly evolving digital ecosystem, and its biggest adventure of the 12 months will take location within the heart of Silicon Valley?
in case your enterprise is the WWE, that signature event is WrestleMania 31 and it be happening at Levi's Stadium in Santa Clara, California — you go on tour.
So it changed into that the 61-yr-ancient Hogan, current WWE star John Cena and chief brand officer Stephanie McMahon strolled right into a ninth-floor convention room at Twitter headquarters in San Francisco late Thursday morning.
They were flanked by means of a small military of handlers, communications individuals and guys with cameras. Hogan wore his trademark white handlebar mustache, a red do-rag and a crimson shirt that referred to in yellow letters: HULK'S rules.
Cena, 37, wore turquoise: a turquoise baseball hat, a turquoise T-shirt advertising "Hustle, Loyalty, respect" and two turquoise sweatbands on each wrist. His hat featured the letter "U," then the letter "C" interior a circle with a line via it after which the observe "me." Translation: "You cannot see me," Cena's signature phrase and part of the hook of his theme music:
The legion of handlers typically wore matches.
in one corner of the room, the famous wrestling manager Jimmy Hart stood with the aid of. He wore his trademark black mustache and a black button-up shirt with some pimpin' trim. He didn't say a whole lot of the rest; he just seemed real cool.
aspect in Hogan's and Cena's forearms, biceps, shoulders, lats, delts and different muscle groups best medical doctors likely recognize the names of — all of which regarded as in the event that they'd been inflated with an industrial-electricity tire pump. component in McMahon, 38, who in impeccable makeup and a gloomy activity coat, regarded an international removed from the times when she regularly hopped in the ring. element in Hart searching all cool within the nook.
component within the phalanx of PR individuals swirling about, looking busy or being busy or maybe doing each. factor in the unfold of sandwiches and salad and other noshes spread out on a countertop on one facet of the room. factor in the silver Apple laptops on the long wood desk the place Hogan, Cena and McMahon would quickly sit down down.
It needed to be one of the crucial extra exciting conference-room scenes in the history of conference-room scenes.
So that's the what. but, why? WrestleMania 31 takes location on March 29 in Santa Clara — in the belly of the beast it really is Silicon Valley. As part of a WWE promotional trip forward of the event, McMahon, Cena and Hogan paid Thursday visits to Google, Twitter and fb. The WWE additionally announced an Indiegogo campaign for charity.
It changed into a full day. here's Hogan's company pass from Twitter (we reside in unique instances):
After they sat down on the lengthy convention desk, McMahon, Cena and Hogan held simultaneous Twitter question-and-answer periods with fans the use of the hashtag #31to31 (as a result of there were 31 days except WrestleMania 31, you see). Cena and Hogan study submissions on the laptops, then dictated answers to helpers who typed and tweeted them off to the area. Questions — and solutions — varied:
The WWE has been as aggressive as any company in embracing new applied sciences ever in view that social media started overhauling the landscape of how sports and entertainment properties attain their fans. sometimes, this works out swimmingly. other instances, or not it's more complicated. The hashtags for all three q-and-a promotions on Thursday quickly grew to become trending subject matters on Twitter.
"it be our secret sauce," McMahon pointed out after the periods wrapped up. "Our fanatics are part of our exhibit — even if they're in the area chanting and showing their signs or they're on social media, which offers them the possibility to try this from their sofas. We have interaction with our viewers. it's what we do. without our fanatics, we wouldn't have a exhibit."
Stephanie McMahon and John Cena answer questions from fans on Twitter.
Cena noted the biggest element that struck him upon touring tech hubs Thursday become the "relaxed work environment." in consequence asked to describe his own office, he spoke of it comprises "individuals rolling giant trays of pyrotechnics around, there's very loud track ... large television screens task what I do in the ring and i'm surrounded through 10,000 immediate critics telling me both i am first rate or I suck."
fairly a distinction from the scene at Twitter headquarters, where techies in other rooms typed on keyboards affixed to colossal screens.
Hogan talked about he looked forward to WrestleMania 31 as a result of "I get to walk round with my chest stickin' out a mile extensive" as an icon who participated within the very first WrestleMania again in 1985 at Madison square backyard. After our interview, he tucked into a plate of salad on the long convention desk. Up subsequent became a are living q-and-a session with Twitter employees.
That one turned into closed to press, even though, so we don't know what Twitter personnel have been curious about. but if someone did take a hint from the front of Hogan's shirt that study HULK'S suggestions, and asked what those directives are, the again of his shirt already had the answers:
coach
devour your nutrients
Say your prayers
...BROTHER
and do not overlook to tweet, brother.
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